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Case Study: The Most Powerful Arm
Save Our Sons is an Australian charity organization raising funds and awareness to help find a cure for Duchenne Muscular Dystrophy (DMD). DMD is the most common fatal genetic disorder diagnosed in...
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Case Study: Metro Trains’ Dumb Ways to Die
Australia’s most awarded and talked about campaign in recent years is the Metro Trains ‘Dumb Ways to Die’. Indeed, this campaign by McCann Melbourne has achieved near-legendary status in advertising...
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Case Study: UN Women ‘The Autocomplete Truth’
UN Women is a United Nations entity working for the empowerment of women. Many find it surprising that we are still fighting for gender equality in the 21st century. However this problem is still...
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Case Study: The Exchange
The Organ Donor Foundation of South Africa (ODF) is a non-profit organisation established in 1988 with the aim of addressing the critical shortage of organ and tissue donors in South Africa. They...
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WWF’s Clever Surname Campaign from Belgium Wins The Best of Global Digital...
European digital marketing research firm Best Marketing International monitors almost 300 digital award competitions Worldwide. Each month we handpick our personal TOP 3 amongst all the regional...
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